We AreGoba Labs
A Berlin-based development studio building the next generation of Shopify tools. We believe commerce should be automated, intelligent, and frictionless.
What GOBA Stands For
Growth
Growth for your shop.
01Optimization
Your app makes the shop better and faster.
02Business
Focus on merchant success.
03Applications
The product itself.
04Vision
To be the most trusted name in Shopify automation — where every tool we build makes commerce more intelligent, more efficient, and more human.
Mission
We build laser-focused Shopify apps that solve real operational problems. Every feature ships with purpose — no bloat, no vanity metrics, just merchant impact.
How We Work
We ship fast, iterate constantly, and listen obsessively to merchant feedback. Our cycle: idea → prototype → test → ship → measure → improve.
Built in Berlin. For the World.
We're a small, focused team of engineers and product thinkers who believe that great software starts with deep understanding of the problem.